About the Project
A six-decade arc of marketing thought, distilled into one library.
The Collection of Kotler's Writings is the first comprehensive annotated bibliography covering every book Professor Philip Kotler has authored or co-authored between 1967 and 2026 — one hundred works, summarized and contextualized for the modern reader.
The origin
Over several years, Abdullrahman Zidan — a marketing and sales consultant based in Amman, Jordan — undertook a quiet, monumental task: to read, re-read, and synthesize every book published by Philip Kotler since Marketing Management first appeared in 1967.
What's inside each chapter
Every one of the hundred chapters follows the same disciplined structure: an introduction, a dramatic story that situates the topic in real life, an in-depth explanation of the major concepts, a curriculum view for educators, Kotler's specific marketing technique, a case study, AI-era application notes, and discussion questions for classrooms and study groups.
Kotler's blessing
Professor Kotler reviewed the project, expressed his appreciation for Abdullrahman Zidan's dedication, noted the depth of understanding throughout the summaries, praised his command of marketing and sales, and approved its sharing and promotion.
How to read it
The collection is available exclusively online through a verified-access reader. There is no PDF and no download. Verify your email once and read for as long as you like — your progress is saved across devices.