◆#51 The Business of Managing and Marketing in the Age of Diversity (2009)·A 2009 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#52 Marketing Management: A South Asian Perspective (2009)·The seminal 2009 framework for strategic marketing analysis, planning, and control.·Today's Insight:A city's brand is the sum of the stories outsiders tell about it.◆#53 Out of the Poverty Trap: Social Marketing Solutions (2009)·How marketing principles can drive social change and improve public behavior (2009).·Today's Insight:Change starts with understanding what your audience values — not what you want them to do.◆#54 Marketing Management: China Edition (2009)·The seminal 2009 framework for strategic marketing analysis, planning, and control.·Today's Insight:Segmentation, targeting, and positioning — STP — is the strategic core of every marketing plan.◆#55 Social Marketing for Public Health: Global Trends and Success Stories (2009)·How marketing principles can drive social change and improve public behavior (2009).·Today's Insight:Change starts with understanding what your audience values — not what you want them to do.◆#56 Marketing 3.0: From Products to Customers to the Human Spirit (2010)·From products to customers to the human spirit — the 2010 manifesto for values-driven marketing.·Today's Insight:Technology should amplify human judgment, not replace the human at the center of the brand.◆#57 Building Strong Communities (2010)·A 2010 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#58 Ingredient Branding: Making the Invisible Visible (2011)·Building and managing powerful brands in business-to-business markets (2011).·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#59 The Quintessence of Strategic Management (2010)·A 2010 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#60 Social Marketing to Protect the Environment: What Works (2012)·How marketing principles can drive social change and improve public behavior (2012).·Today's Insight:Change starts with understanding what your audience values — not what you want them to do.◆#61 Winning at Innovation: The A-to-F Model (2012)·A practical model for winning at innovation in modern markets (2012).·Today's Insight:Innovation begins by breaking a single assumption inside an existing category.◆#62 Good Works! Marketing and Corporate Initiatives That Build a Better World (2013)·How companies do the most good for their business and their cause (2013).·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#63 A Stakeholder Approach to Corporate Social Responsibility (2012)·How companies do the most good for their business and their cause (2012).·Today's Insight:A cause is most powerful when it sits at the intersection of company strengths and societal need.◆#64 Marketing Your Way to Growth: 8 Ways to Win (2013)·A 2013 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#65 Marketing Management for Higher Education (2014)·The seminal 2014 framework for strategic marketing analysis, planning, and control.·Today's Insight:Segmentation, targeting, and positioning — STP — is the strategic core of every marketing plan.◆#66 Confronting Capitalism: Real Solutions for a Troubled Economic System (2015)·Kotler's perspective on the great challenges facing society (2015).·Today's Insight:The hardest problems are wicked: they resist final solutions and demand continuous adaptation.◆#67 Think New ASEAN: Rethinking Marketing Toward ASEAN Community (2015)·Marketing strategy and management adapted for Asian markets (2015).·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#68 Transformational Sales (2016)·Transformational marketing for a rapidly changing world (2016).·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#69 Democracy in Decline: Rebuilding Its Future (2016)·Kotler's perspective on the great challenges facing society (2016).·Today's Insight:The hardest problems are wicked: they resist final solutions and demand continuous adaptation.◆#70 Marketing 4.0: Moving from Traditional to Digital (2017)·Kotler's 2017 guide to moving marketing from traditional to digital.·Today's Insight:Technology should amplify human judgment, not replace the human at the center of the brand.◆#71 Marketing for Competitiveness: Asia to the World in the Era of Digital Consumers (2017)·Marketing strategy and management adapted for Asian markets (2017).·Today's Insight:A city's brand is the sum of the stories outsiders tell about it.◆#72 My Adventures in Marketing: The Autobiography of Philip Kotler (2017)·Philip Kotler's own story of a life devoted to marketing (2017).·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#73 Social Media Marketing: A Practical Guide (2017)·A 2017 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#74 Retail Marketing 4.0 (2018)·Kotler's 2018 guide to moving marketing from traditional to digital.·Today's Insight:Technology should amplify human judgment, not replace the human at the center of the brand.◆#75 From Purpose to Action: Brand Activism (2018)·A 2018 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Brands earn loyalty by standing for something larger than the product they sell.◆#76 Advancing the Common Good: Strategies for Businesses, Governments, and Nonprofits (2019)·Strategic marketing applied to mission-driven organizations (2019).·Today's Insight:Donors, volunteers, and beneficiaries are three distinct markets, each needing its own value proposition.◆#77 Never Stop: Winning Through Innovation (Fujifilm Case) (2017)·A practical model for winning at innovation in modern markets (2017).·Today's Insight:Innovation begins by breaking a single assumption inside an existing category.◆#78 Marketing from Human to Human: Human-Centered Marketing Strategy (2020)·Putting the human at the center of marketing (2020).·Today's Insight:Brands earn loyalty by standing for something larger than the product they sell.◆#79 Onlife Fashion (2020)·A 2020 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Technology should amplify human judgment, not replace the human at the center of the brand.◆#80 Winning the Future: Marketing and Entrepreneurship in Harmony (2020)·A 2020 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#81 Digital Marketing Management and Transformation (2020)·The seminal 2020 framework for strategic marketing analysis, planning, and control.·Today's Insight:Segmentation, targeting, and positioning — STP — is the strategic core of every marketing plan.◆#82 Marketing 5.0: Technology for Humanity (2021)·Technology for humanity — applying advanced tech to marketing in 2021.·Today's Insight:Brands earn loyalty by standing for something larger than the product they sell.◆#83 Marketing from Human to Human: The Emergence of Human-Centered Marketing (2021)·Putting the human at the center of marketing (2021).·Today's Insight:Brands earn loyalty by standing for something larger than the product they sell.◆#84 Social Marketing Success: 100 Case Studies from Around the World (2022)·How marketing principles can drive social change and improve public behavior (2022).·Today's Insight:Change starts with understanding what your audience values — not what you want them to do.◆#85 Japan and the Future of Marketing: Strategies for Anticipating What Comes Next (2022)·A 2022 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#86 Marketing 6.0: Entrepreneurial Marketing (2022)·Entrepreneurial and immersive marketing for the next era (2022).·Today's Insight:Technology should amplify human judgment, not replace the human at the center of the brand.◆#87 Big Bang Marketing (2021)·A 2021 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#88 Marketing Management (16th Edition) (2022)·The seminal 2022 framework for strategic marketing analysis, planning, and control.·Today's Insight:Segmentation, targeting, and positioning — STP — is the strategic core of every marketing plan.◆#89 Strategic Marketing for Health Care Organizations (2nd Edition) (2023)·Bringing customer-centered marketing to health care institutions (2023).·Today's Insight:Donors, volunteers, and beneficiaries are three distinct markets, each needing its own value proposition.◆#90 My Life as a Human Being (2023)·Philip Kotler's own story of a life devoted to marketing (2023).·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#91 Renewal: The Future of Society in a World of Permanent Crisis (2023)·Kotler's perspective on the great challenges facing society (2023).·Today's Insight:In crises, cut the budgets that do not produce — never the relationships that do.◆#92 Kellogg on Marketing (2023)·A 2023 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#93 Redefining Retail (2024)·Rethinking and redefining retail marketing for a changing world (2024).·Today's Insight:Technology should amplify human judgment, not replace the human at the center of the brand.◆#94 Transformational Marketing (2024)·Transformational marketing for a rapidly changing world (2024).·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#95 Humanism in Marketing (2024)·Putting the human at the center of marketing (2024).·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#96 Marketing 6.0: The Immersive Future (2024)·Entrepreneurial and immersive marketing for the next era (2024).·Today's Insight:Technology should amplify human judgment, not replace the human at the center of the brand.◆#97 Rethinking Operational Excellence (2024)·A 2024 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#98 Wicked Problems: What can we do in this Time of Collapse? (2025)·Kotler's perspective on the great challenges facing society (2025).·Today's Insight:The hardest problems are wicked: they resist final solutions and demand continuous adaptation.◆#99 Marketing 7.0: A Guide for Thinking Marketers in the Age of AI (2026)·A guide for thinking marketers in the age of AI (2026).·Today's Insight:Technology should amplify human judgment, not replace the human at the center of the brand.◆#100 The Kotler Legacy: Wisdom from the Father of Modern Marketing (2026)·Wisdom from the father of modern marketing (2026).·Today's Insight:Strategy is choosing what not to do as much as what to do.
◆#51 The Business of Managing and Marketing in the Age of Diversity (2009)·A 2009 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#52 Marketing Management: A South Asian Perspective (2009)·The seminal 2009 framework for strategic marketing analysis, planning, and control.·Today's Insight:A city's brand is the sum of the stories outsiders tell about it.◆#53 Out of the Poverty Trap: Social Marketing Solutions (2009)·How marketing principles can drive social change and improve public behavior (2009).·Today's Insight:Change starts with understanding what your audience values — not what you want them to do.◆#54 Marketing Management: China Edition (2009)·The seminal 2009 framework for strategic marketing analysis, planning, and control.·Today's Insight:Segmentation, targeting, and positioning — STP — is the strategic core of every marketing plan.◆#55 Social Marketing for Public Health: Global Trends and Success Stories (2009)·How marketing principles can drive social change and improve public behavior (2009).·Today's Insight:Change starts with understanding what your audience values — not what you want them to do.◆#56 Marketing 3.0: From Products to Customers to the Human Spirit (2010)·From products to customers to the human spirit — the 2010 manifesto for values-driven marketing.·Today's Insight:Technology should amplify human judgment, not replace the human at the center of the brand.◆#57 Building Strong Communities (2010)·A 2010 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#58 Ingredient Branding: Making the Invisible Visible (2011)·Building and managing powerful brands in business-to-business markets (2011).·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#59 The Quintessence of Strategic Management (2010)·A 2010 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#60 Social Marketing to Protect the Environment: What Works (2012)·How marketing principles can drive social change and improve public behavior (2012).·Today's Insight:Change starts with understanding what your audience values — not what you want them to do.◆#61 Winning at Innovation: The A-to-F Model (2012)·A practical model for winning at innovation in modern markets (2012).·Today's Insight:Innovation begins by breaking a single assumption inside an existing category.◆#62 Good Works! Marketing and Corporate Initiatives That Build a Better World (2013)·How companies do the most good for their business and their cause (2013).·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#63 A Stakeholder Approach to Corporate Social Responsibility (2012)·How companies do the most good for their business and their cause (2012).·Today's Insight:A cause is most powerful when it sits at the intersection of company strengths and societal need.◆#64 Marketing Your Way to Growth: 8 Ways to Win (2013)·A 2013 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#65 Marketing Management for Higher Education (2014)·The seminal 2014 framework for strategic marketing analysis, planning, and control.·Today's Insight:Segmentation, targeting, and positioning — STP — is the strategic core of every marketing plan.◆#66 Confronting Capitalism: Real Solutions for a Troubled Economic System (2015)·Kotler's perspective on the great challenges facing society (2015).·Today's Insight:The hardest problems are wicked: they resist final solutions and demand continuous adaptation.◆#67 Think New ASEAN: Rethinking Marketing Toward ASEAN Community (2015)·Marketing strategy and management adapted for Asian markets (2015).·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#68 Transformational Sales (2016)·Transformational marketing for a rapidly changing world (2016).·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#69 Democracy in Decline: Rebuilding Its Future (2016)·Kotler's perspective on the great challenges facing society (2016).·Today's Insight:The hardest problems are wicked: they resist final solutions and demand continuous adaptation.◆#70 Marketing 4.0: Moving from Traditional to Digital (2017)·Kotler's 2017 guide to moving marketing from traditional to digital.·Today's Insight:Technology should amplify human judgment, not replace the human at the center of the brand.◆#71 Marketing for Competitiveness: Asia to the World in the Era of Digital Consumers (2017)·Marketing strategy and management adapted for Asian markets (2017).·Today's Insight:A city's brand is the sum of the stories outsiders tell about it.◆#72 My Adventures in Marketing: The Autobiography of Philip Kotler (2017)·Philip Kotler's own story of a life devoted to marketing (2017).·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#73 Social Media Marketing: A Practical Guide (2017)·A 2017 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#74 Retail Marketing 4.0 (2018)·Kotler's 2018 guide to moving marketing from traditional to digital.·Today's Insight:Technology should amplify human judgment, not replace the human at the center of the brand.◆#75 From Purpose to Action: Brand Activism (2018)·A 2018 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Brands earn loyalty by standing for something larger than the product they sell.◆#76 Advancing the Common Good: Strategies for Businesses, Governments, and Nonprofits (2019)·Strategic marketing applied to mission-driven organizations (2019).·Today's Insight:Donors, volunteers, and beneficiaries are three distinct markets, each needing its own value proposition.◆#77 Never Stop: Winning Through Innovation (Fujifilm Case) (2017)·A practical model for winning at innovation in modern markets (2017).·Today's Insight:Innovation begins by breaking a single assumption inside an existing category.◆#78 Marketing from Human to Human: Human-Centered Marketing Strategy (2020)·Putting the human at the center of marketing (2020).·Today's Insight:Brands earn loyalty by standing for something larger than the product they sell.◆#79 Onlife Fashion (2020)·A 2020 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Technology should amplify human judgment, not replace the human at the center of the brand.◆#80 Winning the Future: Marketing and Entrepreneurship in Harmony (2020)·A 2020 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#81 Digital Marketing Management and Transformation (2020)·The seminal 2020 framework for strategic marketing analysis, planning, and control.·Today's Insight:Segmentation, targeting, and positioning — STP — is the strategic core of every marketing plan.◆#82 Marketing 5.0: Technology for Humanity (2021)·Technology for humanity — applying advanced tech to marketing in 2021.·Today's Insight:Brands earn loyalty by standing for something larger than the product they sell.◆#83 Marketing from Human to Human: The Emergence of Human-Centered Marketing (2021)·Putting the human at the center of marketing (2021).·Today's Insight:Brands earn loyalty by standing for something larger than the product they sell.◆#84 Social Marketing Success: 100 Case Studies from Around the World (2022)·How marketing principles can drive social change and improve public behavior (2022).·Today's Insight:Change starts with understanding what your audience values — not what you want them to do.◆#85 Japan and the Future of Marketing: Strategies for Anticipating What Comes Next (2022)·A 2022 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#86 Marketing 6.0: Entrepreneurial Marketing (2022)·Entrepreneurial and immersive marketing for the next era (2022).·Today's Insight:Technology should amplify human judgment, not replace the human at the center of the brand.◆#87 Big Bang Marketing (2021)·A 2021 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#88 Marketing Management (16th Edition) (2022)·The seminal 2022 framework for strategic marketing analysis, planning, and control.·Today's Insight:Segmentation, targeting, and positioning — STP — is the strategic core of every marketing plan.◆#89 Strategic Marketing for Health Care Organizations (2nd Edition) (2023)·Bringing customer-centered marketing to health care institutions (2023).·Today's Insight:Donors, volunteers, and beneficiaries are three distinct markets, each needing its own value proposition.◆#90 My Life as a Human Being (2023)·Philip Kotler's own story of a life devoted to marketing (2023).·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#91 Renewal: The Future of Society in a World of Permanent Crisis (2023)·Kotler's perspective on the great challenges facing society (2023).·Today's Insight:In crises, cut the budgets that do not produce — never the relationships that do.◆#92 Kellogg on Marketing (2023)·A 2023 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#93 Redefining Retail (2024)·Rethinking and redefining retail marketing for a changing world (2024).·Today's Insight:Technology should amplify human judgment, not replace the human at the center of the brand.◆#94 Transformational Marketing (2024)·Transformational marketing for a rapidly changing world (2024).·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#95 Humanism in Marketing (2024)·Putting the human at the center of marketing (2024).·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#96 Marketing 6.0: The Immersive Future (2024)·Entrepreneurial and immersive marketing for the next era (2024).·Today's Insight:Technology should amplify human judgment, not replace the human at the center of the brand.◆#97 Rethinking Operational Excellence (2024)·A 2024 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#98 Wicked Problems: What can we do in this Time of Collapse? (2025)·Kotler's perspective on the great challenges facing society (2025).·Today's Insight:The hardest problems are wicked: they resist final solutions and demand continuous adaptation.◆#99 Marketing 7.0: A Guide for Thinking Marketers in the Age of AI (2026)·A guide for thinking marketers in the age of AI (2026).·Today's Insight:Technology should amplify human judgment, not replace the human at the center of the brand.◆#100 The Kotler Legacy: Wisdom from the Father of Modern Marketing (2026)·Wisdom from the father of modern marketing (2026).·Today's Insight:Strategy is choosing what not to do as much as what to do.
Kotler WritingsSummaries of Kotler's Writings1967 — 2026
First Edition · 2026

Summaries of Kotler's Writings100 book summaries · 1967 — 2026

"Summaries of Kotler's Writings" is a personal, non-commercial project by Abdullrahman Zidan. It offers concise, faithful summaries of 100 books written by Philip Kotler — not the full books themselves. Full copyright of every original work remains with its author and publisher. To purchase the original books, visit the dedicated "Kotler Books" section, which includes direct Amazon purchase links.

Fifty years of marketing wisdom, distilled into 100 short summaries — one for each of Kotler's books — curated by Abdullrahman Zidan with the blessing of Professor Kotler himself.

100
Summaries
59
Years
784
Pages
Summaries of Kotler's Writings — book cover

A Word from Philip Kotler

Appreciation from Professor Kotler

"My appreciation of your dedicated work to put together short descriptions of each book."
— Professor Philip Kotler, on reviewing the 100 summaries

About the Author

Philip Kotler — The Father of Modern Marketing

Portrait of Professor Philip Kotler

Philip Kotler is universally regarded as the Father of Modern Marketing. Across nearly six decades, he has authored more than 100 books and shaped the way the world understands markets, organizations, and human behavior.

From his foundational 1967 textbook Marketing Management to the recent Marketing 7.0 in the Age of AI, Kotler's writing has redefined marketing as a discipline of strategy, ethics, and human-centered value creation. His ideas power MBA curricula on every continent and the daily decisions of leaders at the world's most respected brands.

  • S. C. Johnson Distinguished Professor, Kellogg School
  • 100+ books, dozens of editions, 25+ languages
  • Architect of the 4 Ps, STP, and Marketing 1.0 → 7.0
  • Bridges academia, practice, ethics, and society

About the Book

One Library. Fifty Years. Every Idea.

What it is

This website contains 100 professionally prepared summaries of Philip Kotler's books. The summaries help readers quickly understand each book before deciding to purchase it. The full books are not hosted on this website.

Why it exists

To save readers hundreds of hours of research by providing concise, structured summaries that make it easy to identify the books most relevant to their interests and needs.

Why it's unique

It is the only website that brings together summaries of Philip Kotler's complete body of work in one place, allowing readers to explore every book before making a purchasing decision.

What you'll find

Each summary provides a clear overview of the book's main ideas, key concepts, practical insights, major frameworks, and overall value, helping readers decide whether they would like to read the complete book.

Who it's for

Marketing students, professors, professionals, executives, entrepreneurs, consultants, and anyone interested in marketing who wants to understand Kotler's books efficiently before purchasing them.

How it's read

Visitors can browse all summaries online. If they decide they want the complete content, they can purchase the original books through the Kotler Books section.

One of the goals of this website is to allow visitors to explore a concise summary of each book before purchasing it, helping them better understand its relevance, content, and value based on their current needs.

Purpose

Vision & Mission

Vision

To make Philip Kotler's complete body of work easier to discover, so every marketer, student, and leader can quickly identify the original books most worth reading in full.

Mission

To save readers years of research by offering 100 concise summaries — one per Kotler book — that help them decide which original works to purchase and study in depth. The summaries are a companion to Kotler's books, never a replacement.

A Gateway, Not a Substitute

One book that opens the door to one hundred.

This website contains faithful short summaries of 100 books written by Professor Philip Kotler between 1967 and 2026. It is designed as a gateway — a way to meet every idea in the Kotler canon, understand how it fits the larger arc of his thinking, and decide which volumes you want to read in full.

The website hosts summaries only — not the original books. A summary, no matter how careful, can never replace the depth, the case studies, the voice, and the nuance of the original work. Our hope is the opposite: that as you move through these summaries you will discover the titles that speak most directly to your work and your questions — and that you will go on to read Kotler's complete books, in their original form, via the Kotler Books section, for the rest of your career.

Read this collection as a map of the territory. Then pick up the books themselves and walk the territory in full. That is the highest honor we can pay to a body of work that has shaped marketing for more than half a century.

  • 1

    Discover

    Meet all 100 Kotler titles in one place — chronologically, with context.

  • 2

    Decide

    Use each summary to identify the books most relevant to your role and goals.

  • 3

    Go Deeper

    Then read Kotler's original works in full — the summaries are the doorway, not the destination.

Why Read This Book

Six audiences. One canon. Lifelong leverage.

Students

Master 50 years of canonical marketing in weeks of focused reading.

Professors

Anchor lectures with Kotler-aligned summaries, cases, and discussion questions.

Marketers

Apply battle-tested frameworks — from STP to Marketing 7.0 — to today's campaigns.

Sales Leaders

Translate Kotler's strategy lens into pipeline discipline and customer value.

Entrepreneurs

Build a brand, position a product, and find a market — by the playbook.

Executives & Consultants

Cite the source. Speak the language. Lead with rigor.

Annotated Bibliography

Abdullrahman Zidan

Portrait of Abdullrahman Zidan, curator of the collection

Marketing & Sales Solutions Expert

The researcher behind the collection

Abdullrahman Zidan is a marketing and sales consultant, business development specialist, author, and knowledge curator based in Amman, Jordan. He is the creator of this collection — the researcher who reviewed, analyzed, summarized, and organized approximately one hundred of Philip Kotler's books, building a curated collection that spans the entire 1967–2026 arc.

"Abdullrahman has shown remarkable dedication and a deep understanding of marketing and sales. I approve the sharing and promotion of this project."
— Professor Philip Kotler, on Abdullrahman Zidan
  • Marketing & sales consultant
  • Business development specialist
  • Author and knowledge curator
  • Creator of this collection
  • Reviewed by Professor Philip Kotler
  • Personally endorsed by Professor Philip Kotler

A Personal Encounter

Amman, 2012 — when the curator met the master

Abdullrahman Zidan with Professor Philip Kotler in Amman, 2012
Abdullrahman Zidan with Professor Philip Kotler — Amman, 2012.
The seed of the collection

In 2012, during one of Professor Kotler's visits to Amman, Jordan, a young Abdullrahman Zidan had the rare opportunity to meet the man whose books had shaped his thinking on marketing and sales.

That brief but defining encounter planted the idea that would, more than a decade later, become this curated collection — a deliberate, book-by-book journey through every work Kotler had ever published, written as a tribute to the discipline he built and the teacher who inspired it.

The conversation in 2012 was short. The work it inspired now spans one hundred chapters and fifty-nine years of marketing thought.

Start exploring the 100 summaries today.

Enter your name and email once to unlock all 100 summaries and decide which original Kotler books to purchase next — in a quiet, distraction-free reader.

Full name & email required · Summaries only — original books sold separately