
Marketing Management: Analysis, Planning, and Control
The seminal 1967 framework for strategic marketing analysis, planning, and control.
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This collection was designed to provide a practical introduction to some of Philip Kotler's most influential ideas and publications. If you would like to deepen your knowledge and explore these concepts in greater detail, select one of the original books below and continue your learning journey.
Showing 100 of 100 original Kotler titles

The seminal 1967 framework for strategic marketing analysis, planning, and control.

How marketing principles can drive social change and improve public behavior (1971).

A 1971 contribution to Philip Kotler's body of marketing thought.

A 1972 contribution to Philip Kotler's body of marketing thought.

Strategic marketing applied to mission-driven organizations (1975).

Kotler's classic introductory text to the principles of modern marketing (1980).

A 1983 contribution to Philip Kotler's body of marketing thought.

The seminal 1980 framework for strategic marketing analysis, planning, and control.

A 1984 contribution to Philip Kotler's body of marketing thought.

A 1984 contribution to Philip Kotler's body of marketing thought.

Strategic marketing for colleges, universities, and learning institutions (1985).

A 1985 contribution to Philip Kotler's body of marketing thought.

Bringing customer-centered marketing to health care institutions (1987).

A 1987 contribution to Philip Kotler's body of marketing thought.

How marketing principles can drive social change and improve public behavior (1989).

A 1992 contribution to Philip Kotler's body of marketing thought.

Marketing strategy for hospitality and tourism organizations (1993).

Marketing strategy for hospitality and tourism organizations (1996).

Kotler's classic introductory text to the principles of modern marketing (1996).

The seminal 1996 framework for strategic marketing analysis, planning, and control.

A 1997 contribution to Philip Kotler's body of marketing thought.

Marketing strategy for the entertainment and cultural industries (1997).

Mission, audience, and revenue strategy for cultural institutions (1998).

Kotler's distilled answers to the questions every marketer asks (1999).

The seminal 1999 framework for strategic marketing analysis, planning, and control.

How cities, regions, and nations market themselves to attract investment and visitors (1999).

Marketing strategy and management adapted for Asian markets (2000).

Marketing strategy and management adapted for Asian markets (2001).

The seminal 2001 framework for strategic marketing analysis, planning, and control.

Marketing strategy for the entertainment and cultural industries (2002).

How marketing principles can drive social change and improve public behavior (2002).

A 2003 contribution to Philip Kotler's body of marketing thought.

A 2003 contribution to Philip Kotler's body of marketing thought.

Marketing strategy and management adapted for Asian markets (2003).

A creative, cross-category approach to generating breakthrough ideas (2003).

A 2004 contribution to Philip Kotler's body of marketing thought.

A 2004 contribution to Philip Kotler's body of marketing thought.

The seminal 2004 framework for strategic marketing analysis, planning, and control.

How companies do the most good for their business and their cause (2005).

A 2004 contribution to Philip Kotler's body of marketing thought.

Kotler's distilled answers to the questions every marketer asks (2005).

Kotler's classic introductory text to the principles of modern marketing (2005).

Building and managing powerful brands in business-to-business markets (2006).

How cities, regions, and nations market themselves to attract investment and visitors (2006).

Marketing strategy for the entertainment and cultural industries (2006).

A 2006 contribution to Philip Kotler's body of marketing thought.

Marketing strategy and management adapted for Asian markets (2006).

The seminal 2006 framework for strategic marketing analysis, planning, and control.

Marketing strategy and management adapted for Asian markets (2007).

Bringing customer-centered marketing to health care institutions (2008).

A 2009 contribution to Philip Kotler's body of marketing thought.

The seminal 2009 framework for strategic marketing analysis, planning, and control.

How marketing principles can drive social change and improve public behavior (2009).

The seminal 2009 framework for strategic marketing analysis, planning, and control.

How marketing principles can drive social change and improve public behavior (2009).

From products to customers to the human spirit — the 2010 manifesto for values-driven marketing.

A 2010 contribution to Philip Kotler's body of marketing thought.

Building and managing powerful brands in business-to-business markets (2011).

A 2010 contribution to Philip Kotler's body of marketing thought.

How marketing principles can drive social change and improve public behavior (2012).

A practical model for winning at innovation in modern markets (2012).

How companies do the most good for their business and their cause (2013).

How companies do the most good for their business and their cause (2012).

A 2013 contribution to Philip Kotler's body of marketing thought.

The seminal 2014 framework for strategic marketing analysis, planning, and control.

Kotler's perspective on the great challenges facing society (2015).

Marketing strategy and management adapted for Asian markets (2015).

Transformational marketing for a rapidly changing world (2016).

Kotler's perspective on the great challenges facing society (2016).

Kotler's 2017 guide to moving marketing from traditional to digital.

Marketing strategy and management adapted for Asian markets (2017).

Philip Kotler's own story of a life devoted to marketing (2017).

A 2017 contribution to Philip Kotler's body of marketing thought.

Kotler's 2018 guide to moving marketing from traditional to digital.

A 2018 contribution to Philip Kotler's body of marketing thought.

Strategic marketing applied to mission-driven organizations (2019).

A practical model for winning at innovation in modern markets (2017).

Putting the human at the center of marketing (2020).

A 2020 contribution to Philip Kotler's body of marketing thought.

A 2020 contribution to Philip Kotler's body of marketing thought.

The seminal 2020 framework for strategic marketing analysis, planning, and control.

Technology for humanity — applying advanced tech to marketing in 2021.

Putting the human at the center of marketing (2021).

How marketing principles can drive social change and improve public behavior (2022).

A 2022 contribution to Philip Kotler's body of marketing thought.

Entrepreneurial and immersive marketing for the next era (2022).

A 2021 contribution to Philip Kotler's body of marketing thought.

The seminal 2022 framework for strategic marketing analysis, planning, and control.

Bringing customer-centered marketing to health care institutions (2023).

Philip Kotler's own story of a life devoted to marketing (2023).

Kotler's perspective on the great challenges facing society (2023).

A 2023 contribution to Philip Kotler's body of marketing thought.

Rethinking and redefining retail marketing for a changing world (2024).

Transformational marketing for a rapidly changing world (2024).

Putting the human at the center of marketing (2024).

Entrepreneurial and immersive marketing for the next era (2024).

A 2024 contribution to Philip Kotler's body of marketing thought.

Kotler's perspective on the great challenges facing society (2025).
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A guide for thinking marketers in the age of AI (2026).
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Wisdom from the father of modern marketing (2026).
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