Chapter 11967
Marketing Management: Analysis, Planning, and Control
The seminal 1967 framework for strategic marketing analysis, planning, and control.
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Kotler Books
Congratulations on completing your journey through the Collection of Kotler's Writings.
This collection was designed to provide a practical introduction to some of Philip Kotler's most influential ideas and publications. If you would like to deepen your knowledge and explore these concepts in greater detail, select one of the original books below and continue your learning journey.
Showing 100 of 100 original Kotler titles
Chapter 21971Social Marketing: Creating Social Change
How marketing principles can drive social change and improve public behavior (1971).
Chapter 31971Marketing Decision Making: A Model-Building Approach
A 1971 contribution to Philip Kotler's body of marketing thought.
Chapter 41972Simulation in Social and Administrative Science: Overviews and Case-Studies
A 1972 contribution to Philip Kotler's body of marketing thought.
Chapter 51975Strategic Marketing for Nonprofit Organizations
Strategic marketing applied to mission-driven organizations (1975).
Chapter 61980Principles of Marketing
Kotler's classic introductory text to the principles of modern marketing (1980).
Chapter 71983Marketing Models
A 1983 contribution to Philip Kotler's body of marketing thought.
Chapter 81980Marketing Management and Strategy: Selected Readings
The seminal 1980 framework for strategic marketing analysis, planning, and control.
Chapter 91984Marketing Essentials
A 1984 contribution to Philip Kotler's body of marketing thought.
Chapter 101984Professional Services Marketing
A 1984 contribution to Philip Kotler's body of marketing thought.
Chapter 111985Strategic Marketing for Educational Institutions
Strategic marketing for colleges, universities, and learning institutions (1985).
Chapter 121985The New Competition: What the Z Theory Doesn't Tell You About Marketing
A 1985 contribution to Philip Kotler's body of marketing thought.
Chapter 131987Marketing for Health Care Organizations
Bringing customer-centered marketing to health care institutions (1987).
Chapter 141987High Visibility: The Professional's Guide to Becoming a Celebrity
A 1987 contribution to Philip Kotler's body of marketing thought.
Chapter 151989Social Marketing: Strategies for Changing Public Behavior
How marketing principles can drive social change and improve public behavior (1989).
Chapter 161992Marketing for Congregations: Choosing to Serve People More Effectively
A 1992 contribution to Philip Kotler's body of marketing thought.
Chapter 171993Marketing Places: Attracting Investment, Industry, and Tourism
Marketing strategy for hospitality and tourism organizations (1993).
Chapter 181996Marketing for Hospitality and Tourism
Marketing strategy for hospitality and tourism organizations (1996).
Chapter 191996Principles of Marketing (European Edition)
Kotler's classic introductory text to the principles of modern marketing (1996).
Chapter 201996Marketing Management: An Asian Perspective
The seminal 1996 framework for strategic marketing analysis, planning, and control.
Chapter 211997Marketing Nations: A Strategic Approach to Building National Wealth
A 1997 contribution to Philip Kotler's body of marketing thought.
Chapter 221997Standing Room Only: Strategies for Marketing the Performing Arts
Marketing strategy for the entertainment and cultural industries (1997).
Chapter 231998Museum Strategy and Marketing
Mission, audience, and revenue strategy for cultural institutions (1998).
Chapter 241999Kotler on Marketing: How to Create, Win, and Dominate Markets
Kotler's distilled answers to the questions every marketer asks (1999).
Chapter 251999Marketing Management: An Asian Perspective (1999 Edition)
The seminal 1999 framework for strategic marketing analysis, planning, and control.
Chapter 261999Marketing Places in Europe
How cities, regions, and nations market themselves to attract investment and visitors (1999).
Chapter 272000Repositioning Asia: From Bubble to Sustainable Economy
Marketing strategy and management adapted for Asian markets (2000).
Chapter 282001Asian Place Marketing
Marketing strategy and management adapted for Asian markets (2001).
Chapter 292001Marketing Management Framework
The seminal 2001 framework for strategic marketing analysis, planning, and control.
Chapter 302002Marketing Movies: A New Approach to Profits, Growth, and Renewal
Marketing strategy for the entertainment and cultural industries (2002).
Chapter 312002Social Marketing: Improving the Quality of Life
How marketing principles can drive social change and improve public behavior (2002).
Chapter 322003Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
A 2003 contribution to Philip Kotler's body of marketing thought.
Chapter 332003Global Biobranding: Transferring Biotechnology to the Market
A 2003 contribution to Philip Kotler's body of marketing thought.
Chapter 342003Rethinking Marketing: Sustainable Marketing in Asia
Marketing strategy and management adapted for Asian markets (2003).
Chapter 352003Lateral Marketing: A New Approach to Product, Market, and Marketing Mix Ideas
A creative, cross-category approach to generating breakthrough ideas (2003).
Chapter 362004Ten Deadly Marketing Sins: Signs and Solutions
A 2004 contribution to Philip Kotler's body of marketing thought.
Chapter 372004Attracting Investors: A Marketing Approach to Finding Funds for Your Business
A 2004 contribution to Philip Kotler's body of marketing thought.
Chapter 382004Marketing Management (6th Edition)
The seminal 2004 framework for strategic marketing analysis, planning, and control.
Chapter 392005Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
How companies do the most good for their business and their cause (2005).
Chapter 402004Questions and Answers on Marketing
A 2004 contribution to Philip Kotler's body of marketing thought.
Chapter 412005According to Kotler: The World's Foremost Authority on Marketing Answers All Your Questions
Kotler's distilled answers to the questions every marketer asks (2005).
Chapter 422005Principles of Marketing: An Asian Perspective
Kotler's classic introductory text to the principles of modern marketing (2005).
Chapter 432006B2B Brand Management
Building and managing powerful brands in business-to-business markets (2006).
Chapter 442006Marketing Places: Latin America
How cities, regions, and nations market themselves to attract investment and visitors (2006).
Chapter 452006Reinventing Sports in a Crowded Marketplace
Marketing strategy for the entertainment and cultural industries (2006).
Chapter 462006A Roadmap for Improved Performance: Marketing in the Public Sector
A 2006 contribution to Philip Kotler's body of marketing thought.
Chapter 472006Marketing: An Introduction; Asian Perspective
Marketing strategy and management adapted for Asian markets (2006).
Chapter 482006Marketing Management: Twelfth Canadian Edition
The seminal 2006 framework for strategic marketing analysis, planning, and control.
Chapter 492007Think ASEAN: Rethinking Marketing Toward ASEAN Community
Marketing strategy and management adapted for Asian markets (2007).
Chapter 502008Strategic Marketing for Health Care Organizations
Bringing customer-centered marketing to health care institutions (2008).
Chapter 512009The Business of Managing and Marketing in the Age of Diversity
A 2009 contribution to Philip Kotler's body of marketing thought.
Chapter 522009Marketing Management: A South Asian Perspective
The seminal 2009 framework for strategic marketing analysis, planning, and control.
Chapter 532009Out of the Poverty Trap: Social Marketing Solutions
How marketing principles can drive social change and improve public behavior (2009).
Chapter 542009Marketing Management: China Edition
The seminal 2009 framework for strategic marketing analysis, planning, and control.
Chapter 552009Social Marketing for Public Health: Global Trends and Success Stories
How marketing principles can drive social change and improve public behavior (2009).
Chapter 562010Marketing 3.0: From Products to Customers to the Human Spirit
From products to customers to the human spirit — the 2010 manifesto for values-driven marketing.
Chapter 572010Building Strong Communities
A 2010 contribution to Philip Kotler's body of marketing thought.
Chapter 582011Ingredient Branding: Making the Invisible Visible
Building and managing powerful brands in business-to-business markets (2011).
Chapter 592010The Quintessence of Strategic Management
A 2010 contribution to Philip Kotler's body of marketing thought.
Chapter 602012Social Marketing to Protect the Environment: What Works
How marketing principles can drive social change and improve public behavior (2012).
Chapter 612012Winning at Innovation: The A-to-F Model
A practical model for winning at innovation in modern markets (2012).
Chapter 622013Good Works! Marketing and Corporate Initiatives That Build a Better World
How companies do the most good for their business and their cause (2013).
Chapter 632012A Stakeholder Approach to Corporate Social Responsibility
How companies do the most good for their business and their cause (2012).
Chapter 642013Marketing Your Way to Growth: 8 Ways to Win
A 2013 contribution to Philip Kotler's body of marketing thought.
Chapter 652014Marketing Management for Higher Education
The seminal 2014 framework for strategic marketing analysis, planning, and control.
Chapter 662015Confronting Capitalism: Real Solutions for a Troubled Economic System
Kotler's perspective on the great challenges facing society (2015).
Chapter 672015Think New ASEAN: Rethinking Marketing Toward ASEAN Community
Marketing strategy and management adapted for Asian markets (2015).
Chapter 682016Transformational Sales
Transformational marketing for a rapidly changing world (2016).
Chapter 692016Democracy in Decline: Rebuilding Its Future
Kotler's perspective on the great challenges facing society (2016).
Chapter 702017Marketing 4.0: Moving from Traditional to Digital
Kotler's 2017 guide to moving marketing from traditional to digital.
Chapter 712017Marketing for Competitiveness: Asia to the World in the Era of Digital Consumers
Marketing strategy and management adapted for Asian markets (2017).
Chapter 722017My Adventures in Marketing: The Autobiography of Philip Kotler
Philip Kotler's own story of a life devoted to marketing (2017).
Chapter 732017Social Media Marketing: A Practical Guide
A 2017 contribution to Philip Kotler's body of marketing thought.
Chapter 742018Retail Marketing 4.0
Kotler's 2018 guide to moving marketing from traditional to digital.
Chapter 752018From Purpose to Action: Brand Activism
A 2018 contribution to Philip Kotler's body of marketing thought.
Chapter 762019Advancing the Common Good: Strategies for Businesses, Governments, and Nonprofits
Strategic marketing applied to mission-driven organizations (2019).
Chapter 772017Never Stop: Winning Through Innovation (Fujifilm Case)
A practical model for winning at innovation in modern markets (2017).
Chapter 782020Marketing from Human to Human: Human-Centered Marketing Strategy
Putting the human at the center of marketing (2020).
Chapter 792020Fashion 4.0
A 2020 contribution to Philip Kotler's body of marketing thought.
Chapter 802020Winning the Future: Marketing and Entrepreneurship in Harmony
A 2020 contribution to Philip Kotler's body of marketing thought.
Chapter 812020Digital Marketing Management and Transformation
The seminal 2020 framework for strategic marketing analysis, planning, and control.
Chapter 822021Marketing 5.0: Technology for Humanity
Technology for humanity — applying advanced tech to marketing in 2021.
Chapter 832021Marketing from Human to Human: The Emergence of Human-Centered Marketing
Putting the human at the center of marketing (2021).
Chapter 842022Social Marketing Success: 100 Case Studies from Around the World
How marketing principles can drive social change and improve public behavior (2022).
Chapter 852022Japan and the Future of Marketing: Strategies for Anticipating What Comes Next
A 2022 contribution to Philip Kotler's body of marketing thought.
Chapter 862022Marketing 6.0: Entrepreneurial Marketing
Entrepreneurial and immersive marketing for the next era (2022).
Chapter 872021Big Bang Marketing
A 2021 contribution to Philip Kotler's body of marketing thought.
Chapter 882022Marketing Management (16th Edition)
The seminal 2022 framework for strategic marketing analysis, planning, and control.
Chapter 892023Strategic Marketing for Health Care Organizations (2nd Edition)
Bringing customer-centered marketing to health care institutions (2023).
Chapter 902023My Life as a Human Being
Philip Kotler's own story of a life devoted to marketing (2023).
Chapter 912023Renewal: The Future of Society in a World of Permanent Crisis
Kotler's perspective on the great challenges facing society (2023).
Chapter 922023Kellogg on Marketing
A 2023 contribution to Philip Kotler's body of marketing thought.
Chapter 932024Redefining Retail
Rethinking and redefining retail marketing for a changing world (2024).
Chapter 942024Transformational Marketing
Transformational marketing for a rapidly changing world (2024).
Chapter 952024Humanism in Marketing
Putting the human at the center of marketing (2024).
Chapter 962024Marketing 6.0: The Immersive Future
Entrepreneurial and immersive marketing for the next era (2024).
Chapter 972024Rethinking Operational Excellence
A 2024 contribution to Philip Kotler's body of marketing thought.
Chapter 982025Wicked Problems: What can we do in this Time of Collapse?
Kotler's perspective on the great challenges facing society (2025).
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Chapter 992026Marketing 7.0: A Guide for Thinking Marketers in the Age of AI
A guide for thinking marketers in the age of AI (2026).
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Chapter 1002026The Kotler Legacy: Wisdom from the Father of Modern Marketing
Wisdom from the father of modern marketing (2026).
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