Marketing in the Age of AI
A live learning experience with Professor Philip Kotler. Explore how artificial intelligence is reshaping marketing — from segmentation and personalization to algorithmic, agentic marketing programs.
Course Overview
A Compact, High-Impact Session on the Future of Marketing
Marketing in the Age of AI is a live course led by Professor Philip Kotler, designed for professionals and organizations in the Jordanian market who want to understand how marketing is evolving under artificial intelligence.
The session compresses decades of marketing evolution into a focused 45-minute journey — from pre-1970s practice to the algorithm-driven future — followed by 15 minutes of direct Q&A with Professor Kotler.
Participants will leave with a clear map of where marketing has been, where AI is taking it, and what quantitative tools and strategies will define the next era of the profession.
45 Minutes
Focused live lecture by Professor Philip Kotler.
15 Min Q&A
Direct questions and answers with Professor Kotler.
Live Format
Interactive online session for teams and executives.
Jordanian Market
Tailored delivery for organizations in Jordan.
What You Will Learn
Nine Themes Shaping Modern Marketing
Describes marketing practice before the 1970s.
Describes the rise of new marketing in the 1970s: segmentation, targeting and positioning and the 4P marketing mix.
Describes the impact of the arrival of the internet and social media.
Describes the emergence of one-to-one marketing and customizing and personalizing the message.
Describes the need for personal data collecting and applying machine learning to gain consumer behavior insights.
Describes the arrival of AI and its use in all aspects of marketing.
Describes how future marketing will be more managed by algorithms, agentic marketing programs, and chatbots.
Describes eight new quantitative marketing tools.
Speculates about the future of work and culture.
Who Should Attend