◆#51 The Business of Managing and Marketing in the Age of Diversity (2009)·A 2009 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#52 Marketing Management: A South Asian Perspective (2009)·The seminal 2009 framework for strategic marketing analysis, planning, and control.·Today's Insight:Strategic place marketing aligns image, infrastructure, people, and attractions into one offer.◆#53 Out of the Poverty Trap: Social Marketing Solutions (2009)·How marketing principles can drive social change and improve public behavior (2009).·Today's Insight:The product in social marketing is the behavior; the price is what people give up to adopt it.◆#54 Marketing Management: China Edition (2009)·The seminal 2009 framework for strategic marketing analysis, planning, and control.·Today's Insight:The 4Ps work only after you have answered the harder question: who exactly is the customer?◆#55 Social Marketing for Public Health: Global Trends and Success Stories (2009)·How marketing principles can drive social change and improve public behavior (2009).·Today's Insight:The product in social marketing is the behavior; the price is what people give up to adopt it.◆#56 Marketing 3.0: From Products to Customers to the Human Spirit (2010)·From products to customers to the human spirit — the 2010 manifesto for values-driven marketing.·Today's Insight:In the digital economy, the customer journey is rarely linear and never finished.◆#57 Building Strong Communities (2010)·A 2010 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#58 Ingredient Branding: Making the Invisible Visible (2011)·Building and managing powerful brands in business-to-business markets (2011).·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#59 The Quintessence of Strategic Management (2010)·A 2010 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#60 Social Marketing to Protect the Environment: What Works (2012)·How marketing principles can drive social change and improve public behavior (2012).·Today's Insight:The product in social marketing is the behavior; the price is what people give up to adopt it.◆#61 Winning at Innovation: The A-to-F Model (2012)·A practical model for winning at innovation in modern markets (2012).·Today's Insight:In turbulent markets, the riskiest move is to keep doing what worked last year.◆#62 Good Works! Marketing and Corporate Initiatives That Build a Better World (2013)·How companies do the most good for their business and their cause (2013).·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#63 A Stakeholder Approach to Corporate Social Responsibility (2012)·How companies do the most good for their business and their cause (2012).·Today's Insight:Sustainability is not a campaign; it is an operating system for the modern firm.◆#64 Marketing Your Way to Growth: 8 Ways to Win (2013)·A 2013 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#65 Marketing Management for Higher Education (2014)·The seminal 2014 framework for strategic marketing analysis, planning, and control.·Today's Insight:The 4Ps work only after you have answered the harder question: who exactly is the customer?◆#66 Confronting Capitalism: Real Solutions for a Troubled Economic System (2015)·Kotler's perspective on the great challenges facing society (2015).·Today's Insight:Leadership in a turbulent age is the discipline of acting wisely under uncertainty.◆#67 Think New ASEAN: Rethinking Marketing Toward ASEAN Community (2015)·Marketing strategy and management adapted for Asian markets (2015).·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#68 Transformational Sales (2016)·Transformational marketing for a rapidly changing world (2016).·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#69 Democracy in Decline: Rebuilding Its Future (2016)·Kotler's perspective on the great challenges facing society (2016).·Today's Insight:Leadership in a turbulent age is the discipline of acting wisely under uncertainty.◆#70 Marketing 4.0: Moving from Traditional to Digital (2017)·Kotler's 2017 guide to moving marketing from traditional to digital.·Today's Insight:In the digital economy, the customer journey is rarely linear and never finished.◆#71 Marketing for Competitiveness: Asia to the World in the Era of Digital Consumers (2017)·Marketing strategy and management adapted for Asian markets (2017).·Today's Insight:Strategic place marketing aligns image, infrastructure, people, and attractions into one offer.◆#72 My Adventures in Marketing: The Autobiography of Philip Kotler (2017)·Philip Kotler's own story of a life devoted to marketing (2017).·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#73 Social Media Marketing: A Practical Guide (2017)·A 2017 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#74 Retail Marketing 4.0 (2018)·Kotler's 2018 guide to moving marketing from traditional to digital.·Today's Insight:In the digital economy, the customer journey is rarely linear and never finished.◆#75 From Purpose to Action: Brand Activism (2018)·A 2018 contribution to Philip Kotler's body of marketing thought.·Today's Insight:In the age of activism, silence is itself a position customers will read and judge.◆#76 Advancing the Common Good: Strategies for Businesses, Governments, and Nonprofits (2019)·Strategic marketing applied to mission-driven organizations (2019).·Today's Insight:Even a nonprofit must answer: who is our customer, and what value do we create for them?◆#77 Never Stop: Winning Through Innovation (Fujifilm Case) (2017)·A practical model for winning at innovation in modern markets (2017).·Today's Insight:In turbulent markets, the riskiest move is to keep doing what worked last year.◆#78 Marketing from Human to Human: Human-Centered Marketing Strategy (2020)·Putting the human at the center of marketing (2020).·Today's Insight:In the age of activism, silence is itself a position customers will read and judge.◆#79 Onlife Fashion (2020)·A 2020 contribution to Philip Kotler's body of marketing thought.·Today's Insight:In the digital economy, the customer journey is rarely linear and never finished.◆#80 Winning the Future: Marketing and Entrepreneurship in Harmony (2020)·A 2020 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#81 Digital Marketing Management and Transformation (2020)·The seminal 2020 framework for strategic marketing analysis, planning, and control.·Today's Insight:The 4Ps work only after you have answered the harder question: who exactly is the customer?◆#82 Marketing 5.0: Technology for Humanity (2021)·Technology for humanity — applying advanced tech to marketing in 2021.·Today's Insight:In the age of activism, silence is itself a position customers will read and judge.◆#83 Marketing from Human to Human: The Emergence of Human-Centered Marketing (2021)·Putting the human at the center of marketing (2021).·Today's Insight:In the age of activism, silence is itself a position customers will read and judge.◆#84 Social Marketing Success: 100 Case Studies from Around the World (2022)·How marketing principles can drive social change and improve public behavior (2022).·Today's Insight:The product in social marketing is the behavior; the price is what people give up to adopt it.◆#85 Japan and the Future of Marketing: Strategies for Anticipating What Comes Next (2022)·A 2022 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#86 Marketing 6.0: Entrepreneurial Marketing (2022)·Entrepreneurial and immersive marketing for the next era (2022).·Today's Insight:In the digital economy, the customer journey is rarely linear and never finished.◆#87 Big Bang Marketing (2021)·A 2021 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#88 Marketing Management (16th Edition) (2022)·The seminal 2022 framework for strategic marketing analysis, planning, and control.·Today's Insight:The 4Ps work only after you have answered the harder question: who exactly is the customer?◆#89 Strategic Marketing for Health Care Organizations (2nd Edition) (2023)·Bringing customer-centered marketing to health care institutions (2023).·Today's Insight:Even a nonprofit must answer: who is our customer, and what value do we create for them?◆#90 My Life as a Human Being (2023)·Philip Kotler's own story of a life devoted to marketing (2023).·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#91 Renewal: The Future of Society in a World of Permanent Crisis (2023)·Kotler's perspective on the great challenges facing society (2023).·Today's Insight:Resilient brands plan in scenarios, not forecasts.◆#92 Kellogg on Marketing (2023)·A 2023 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#93 Redefining Retail (2024)·Rethinking and redefining retail marketing for a changing world (2024).·Today's Insight:In the digital economy, the customer journey is rarely linear and never finished.◆#94 Transformational Marketing (2024)·Transformational marketing for a rapidly changing world (2024).·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#95 Humanism in Marketing (2024)·Putting the human at the center of marketing (2024).·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#96 Marketing 6.0: The Immersive Future (2024)·Entrepreneurial and immersive marketing for the next era (2024).·Today's Insight:In the digital economy, the customer journey is rarely linear and never finished.◆#97 Rethinking Operational Excellence (2024)·A 2024 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#98 Wicked Problems: What can we do in this Time of Collapse? (2025)·Kotler's perspective on the great challenges facing society (2025).·Today's Insight:Leadership in a turbulent age is the discipline of acting wisely under uncertainty.◆#99 Marketing 7.0: A Guide for Thinking Marketers in the Age of AI (2026)·A guide for thinking marketers in the age of AI (2026).·Today's Insight:In the digital economy, the customer journey is rarely linear and never finished.◆#100 The Kotler Legacy: Wisdom from the Father of Modern Marketing (2026)·Wisdom from the father of modern marketing (2026).·Today's Insight:Customers do not buy products; they buy better versions of themselves.
◆#51 The Business of Managing and Marketing in the Age of Diversity (2009)·A 2009 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#52 Marketing Management: A South Asian Perspective (2009)·The seminal 2009 framework for strategic marketing analysis, planning, and control.·Today's Insight:Strategic place marketing aligns image, infrastructure, people, and attractions into one offer.◆#53 Out of the Poverty Trap: Social Marketing Solutions (2009)·How marketing principles can drive social change and improve public behavior (2009).·Today's Insight:The product in social marketing is the behavior; the price is what people give up to adopt it.◆#54 Marketing Management: China Edition (2009)·The seminal 2009 framework for strategic marketing analysis, planning, and control.·Today's Insight:The 4Ps work only after you have answered the harder question: who exactly is the customer?◆#55 Social Marketing for Public Health: Global Trends and Success Stories (2009)·How marketing principles can drive social change and improve public behavior (2009).·Today's Insight:The product in social marketing is the behavior; the price is what people give up to adopt it.◆#56 Marketing 3.0: From Products to Customers to the Human Spirit (2010)·From products to customers to the human spirit — the 2010 manifesto for values-driven marketing.·Today's Insight:In the digital economy, the customer journey is rarely linear and never finished.◆#57 Building Strong Communities (2010)·A 2010 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#58 Ingredient Branding: Making the Invisible Visible (2011)·Building and managing powerful brands in business-to-business markets (2011).·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#59 The Quintessence of Strategic Management (2010)·A 2010 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#60 Social Marketing to Protect the Environment: What Works (2012)·How marketing principles can drive social change and improve public behavior (2012).·Today's Insight:The product in social marketing is the behavior; the price is what people give up to adopt it.◆#61 Winning at Innovation: The A-to-F Model (2012)·A practical model for winning at innovation in modern markets (2012).·Today's Insight:In turbulent markets, the riskiest move is to keep doing what worked last year.◆#62 Good Works! Marketing and Corporate Initiatives That Build a Better World (2013)·How companies do the most good for their business and their cause (2013).·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#63 A Stakeholder Approach to Corporate Social Responsibility (2012)·How companies do the most good for their business and their cause (2012).·Today's Insight:Sustainability is not a campaign; it is an operating system for the modern firm.◆#64 Marketing Your Way to Growth: 8 Ways to Win (2013)·A 2013 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#65 Marketing Management for Higher Education (2014)·The seminal 2014 framework for strategic marketing analysis, planning, and control.·Today's Insight:The 4Ps work only after you have answered the harder question: who exactly is the customer?◆#66 Confronting Capitalism: Real Solutions for a Troubled Economic System (2015)·Kotler's perspective on the great challenges facing society (2015).·Today's Insight:Leadership in a turbulent age is the discipline of acting wisely under uncertainty.◆#67 Think New ASEAN: Rethinking Marketing Toward ASEAN Community (2015)·Marketing strategy and management adapted for Asian markets (2015).·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#68 Transformational Sales (2016)·Transformational marketing for a rapidly changing world (2016).·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#69 Democracy in Decline: Rebuilding Its Future (2016)·Kotler's perspective on the great challenges facing society (2016).·Today's Insight:Leadership in a turbulent age is the discipline of acting wisely under uncertainty.◆#70 Marketing 4.0: Moving from Traditional to Digital (2017)·Kotler's 2017 guide to moving marketing from traditional to digital.·Today's Insight:In the digital economy, the customer journey is rarely linear and never finished.◆#71 Marketing for Competitiveness: Asia to the World in the Era of Digital Consumers (2017)·Marketing strategy and management adapted for Asian markets (2017).·Today's Insight:Strategic place marketing aligns image, infrastructure, people, and attractions into one offer.◆#72 My Adventures in Marketing: The Autobiography of Philip Kotler (2017)·Philip Kotler's own story of a life devoted to marketing (2017).·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#73 Social Media Marketing: A Practical Guide (2017)·A 2017 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#74 Retail Marketing 4.0 (2018)·Kotler's 2018 guide to moving marketing from traditional to digital.·Today's Insight:In the digital economy, the customer journey is rarely linear and never finished.◆#75 From Purpose to Action: Brand Activism (2018)·A 2018 contribution to Philip Kotler's body of marketing thought.·Today's Insight:In the age of activism, silence is itself a position customers will read and judge.◆#76 Advancing the Common Good: Strategies for Businesses, Governments, and Nonprofits (2019)·Strategic marketing applied to mission-driven organizations (2019).·Today's Insight:Even a nonprofit must answer: who is our customer, and what value do we create for them?◆#77 Never Stop: Winning Through Innovation (Fujifilm Case) (2017)·A practical model for winning at innovation in modern markets (2017).·Today's Insight:In turbulent markets, the riskiest move is to keep doing what worked last year.◆#78 Marketing from Human to Human: Human-Centered Marketing Strategy (2020)·Putting the human at the center of marketing (2020).·Today's Insight:In the age of activism, silence is itself a position customers will read and judge.◆#79 Onlife Fashion (2020)·A 2020 contribution to Philip Kotler's body of marketing thought.·Today's Insight:In the digital economy, the customer journey is rarely linear and never finished.◆#80 Winning the Future: Marketing and Entrepreneurship in Harmony (2020)·A 2020 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#81 Digital Marketing Management and Transformation (2020)·The seminal 2020 framework for strategic marketing analysis, planning, and control.·Today's Insight:The 4Ps work only after you have answered the harder question: who exactly is the customer?◆#82 Marketing 5.0: Technology for Humanity (2021)·Technology for humanity — applying advanced tech to marketing in 2021.·Today's Insight:In the age of activism, silence is itself a position customers will read and judge.◆#83 Marketing from Human to Human: The Emergence of Human-Centered Marketing (2021)·Putting the human at the center of marketing (2021).·Today's Insight:In the age of activism, silence is itself a position customers will read and judge.◆#84 Social Marketing Success: 100 Case Studies from Around the World (2022)·How marketing principles can drive social change and improve public behavior (2022).·Today's Insight:The product in social marketing is the behavior; the price is what people give up to adopt it.◆#85 Japan and the Future of Marketing: Strategies for Anticipating What Comes Next (2022)·A 2022 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#86 Marketing 6.0: Entrepreneurial Marketing (2022)·Entrepreneurial and immersive marketing for the next era (2022).·Today's Insight:In the digital economy, the customer journey is rarely linear and never finished.◆#87 Big Bang Marketing (2021)·A 2021 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#88 Marketing Management (16th Edition) (2022)·The seminal 2022 framework for strategic marketing analysis, planning, and control.·Today's Insight:The 4Ps work only after you have answered the harder question: who exactly is the customer?◆#89 Strategic Marketing for Health Care Organizations (2nd Edition) (2023)·Bringing customer-centered marketing to health care institutions (2023).·Today's Insight:Even a nonprofit must answer: who is our customer, and what value do we create for them?◆#90 My Life as a Human Being (2023)·Philip Kotler's own story of a life devoted to marketing (2023).·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#91 Renewal: The Future of Society in a World of Permanent Crisis (2023)·Kotler's perspective on the great challenges facing society (2023).·Today's Insight:Resilient brands plan in scenarios, not forecasts.◆#92 Kellogg on Marketing (2023)·A 2023 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#93 Redefining Retail (2024)·Rethinking and redefining retail marketing for a changing world (2024).·Today's Insight:In the digital economy, the customer journey is rarely linear and never finished.◆#94 Transformational Marketing (2024)·Transformational marketing for a rapidly changing world (2024).·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#95 Humanism in Marketing (2024)·Putting the human at the center of marketing (2024).·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#96 Marketing 6.0: The Immersive Future (2024)·Entrepreneurial and immersive marketing for the next era (2024).·Today's Insight:In the digital economy, the customer journey is rarely linear and never finished.◆#97 Rethinking Operational Excellence (2024)·A 2024 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Customers do not buy products; they buy better versions of themselves.◆#98 Wicked Problems: What can we do in this Time of Collapse? (2025)·Kotler's perspective on the great challenges facing society (2025).·Today's Insight:Leadership in a turbulent age is the discipline of acting wisely under uncertainty.◆#99 Marketing 7.0: A Guide for Thinking Marketers in the Age of AI (2026)·A guide for thinking marketers in the age of AI (2026).·Today's Insight:In the digital economy, the customer journey is rarely linear and never finished.◆#100 The Kotler Legacy: Wisdom from the Father of Modern Marketing (2026)·Wisdom from the father of modern marketing (2026).·Today's Insight:Customers do not buy products; they buy better versions of themselves.
Kotler WritingsSummaries of Kotler's Writings1967 — 2026
Live Course

Marketing in the Age of AI

A live learning experience with Professor Philip Kotler. Explore how artificial intelligence is reshaping marketing — from segmentation and personalization to algorithmic, agentic marketing programs.

45 min course + 15 min Q&A Delivered live by Philip Kotler
Professor Philip Kotler presenting the Marketing in the Age of AI live course
Live with Professor Kotler

Course Overview

A Compact, High-Impact Session on the Future of Marketing

Marketing in the Age of AI is a live course led by Professor Philip Kotler, designed for professionals and organizations in the Jordanian market who want to understand how marketing is evolving under artificial intelligence.

The session compresses decades of marketing evolution into a focused 45-minute journey — from pre-1970s practice to the algorithm-driven future — followed by 15 minutes of direct Q&A with Professor Kotler.

Participants will leave with a clear map of where marketing has been, where AI is taking it, and what quantitative tools and strategies will define the next era of the profession.

45 Minutes

Focused live lecture by Professor Philip Kotler.

15 Min Q&A

Direct questions and answers with Professor Kotler.

Live Format

Interactive online session for teams and executives.

Jordanian Market

Tailored delivery for organizations in Jordan.

What You Will Learn

Nine Themes Shaping Modern Marketing

Theme 01

Describes marketing practice before the 1970s.

Theme 02

Describes the rise of new marketing in the 1970s: segmentation, targeting and positioning and the 4P marketing mix.

Theme 03

Describes the impact of the arrival of the internet and social media.

Theme 04

Describes the emergence of one-to-one marketing and customizing and personalizing the message.

Theme 05

Describes the need for personal data collecting and applying machine learning to gain consumer behavior insights.

Theme 06

Describes the arrival of AI and its use in all aspects of marketing.

Theme 07

Describes how future marketing will be more managed by algorithms, agentic marketing programs, and chatbots.

Theme 08

Describes eight new quantitative marketing tools.

Theme 09

Speculates about the future of work and culture.

Who Should Attend

Built for Marketing Leaders and Teams in Jordan

Marketing directors and CMOs
Brand managers and product leaders
Agency strategists and consultants
Business owners and entrepreneurs
Sales and customer-experience leaders
Academics and marketing students
Digital transformation teams
Professionals preparing for an AI-driven market

Ready to Host This Live Course?

Contact us on WhatsApp to check availability, discuss scheduling, and reserve your live session with Professor Philip Kotler.

WhatsApp: +962 79 207 6067