The Index
Index and References
The complete chapter index of Collection of Kotler's Writings — 100 chapters spanning the full Kotler bibliography from 1967 to 2026, plus preface, conclusion, and academic references.
Chapters
| Chapter | Page | Title |
|---|---|---|
| — | 10 | Preface |
| 1 | 21 | Marketing Management: Analysis, Planning, and Control (1967) |
| 2 | 40 | Social Marketing: Creating Social Change (1971) |
| 3 | 48 | Marketing Decision Making: A Model-Building Approach (1971) |
| 4 | 56 | Simulation in Social and Administrative Science: Overviews and Case-Studies (1972) |
| 5 | 64 | Strategic Marketing for Nonprofit Organizations (1975) |
| 6 | 72 | Principles of Marketing (1980) |
| 7 | 79 | Marketing Models (1983, Revised 1992) |
| 8 | 92 | Marketing Management and Strategy: Selected Readings (1980) |
| 9 | 105 | Marketing Essentials (1984) |
| 10 | 117 | Professional Services Marketing (1984) |
| 11 | 128 | Strategic Marketing for Educational Institutions (1985) |
| 12 | 133 | The New Competition: What the Z Theory Doesn't Tell You About Marketing (1985) |
| 13 | 140 | Marketing for Health Care Organizations (1987) |
| 14 | 146 | High Visibility: The Professional's Guide to Becoming a Celebrity (1987) |
| 15 | 152 | Social Marketing: Strategies for Changing Public Behavior (1989) |
| 16 | 157 | Marketing for Congregations: Choosing to Serve People More Effectively (1992) |
| 17 | 163 | Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations (1993) |
| 18 | 168 | Marketing for Hospitality and Tourism (1996) |
| 19 | 173 | Principles of Marketing (European Edition) (1996) |
| 20 | 178 | Marketing Management: An Asian Perspective (1996) |
| 21 | 183 | Marketing Nations: A Strategic Approach to Building National Wealth (1997) |
| 22 | 188 | Standing Room Only: Strategies for Marketing the Performing Arts (1997) |
| 23 | 193 | Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue (1998) |
| 24 | 198 | Kotler on Marketing: How to Create, Win, and Dominate Markets (1999) |
| 25 | 203 | Marketing Management: An Asian Perspective (1999 Edition) |
| 26 | 208 | Marketing Places in Europe (1999) |
| 27 | 213 | Repositioning Asia: From Bubble to Sustainable Economy (2000) |
| 28 | 218 | Asian Place Marketing: Attracting Investment, Industry, and Tourism (2001) |
| 29 | 226 | Marketing Management Framework (2001) |
| 30 | 234 | Marketing Movies: A New Approach to Profits, Growth, and Renewal (2002) |
| 31 | 244 | Social Marketing: Improving the Quality of Life (2002) |
| 32 | 252 | Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know (2003) |
| 33 | 264 | Global Biobranding: Transferring Biotechnology to the Market (2003) |
| 34 | 273 | Rethinking Marketing: Sustainable Marketing in Asia (2003) |
| 35 | 280 | Lateral Marketing: A New Approach to Product, Market, and Marketing Mix Ideas (2003) |
| 36 | 288 | Ten Deadly Marketing Sins: Signs and Solutions (2004) |
| 37 | 296 | Attracting Investors: A Marketing Approach to Finding Funds for Your Business (2004) |
| 38 | 303 | Marketing Management (6th Edition, 2004) |
| 39 | 311 | Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (2005) |
| 40 | 319 | Questions and Answers on Marketing (2004) |
| 41 | 327 | According to Kotler: The World's Foremost Authority on Marketing Answers All Your Questions (2005) |
| 42 | 334 | Principles of Marketing: An Asian Perspective (2005) |
| 43 | 342 | B2B Brand Management (2006) |
| 44 | 350 | Marketing Places: Latin America (2006) |
| 45 | 358 | Reinventing Sports in a Crowded Marketplace (2006) |
| 46 | 367 | A Roadmap for Improved Performance: Marketing in the Public Sector (2006) |
| 47 | 376 | Marketing: An Introduction; Asian Perspective (2006) |
| 48 | 384 | Marketing Management: Twelfth Canadian Edition (2006) |
| 49 | 391 | Think ASEAN: Rethinking Marketing Toward ASEAN Community (2007) |
| 50 | 398 | Strategic Marketing for Health Care Organizations: Building a Customer-Oriented System (2008) |
| 51 | 405 | The Business of Managing and Marketing in the Age of Diversity (2009) |
| 52 | 412 | Marketing Management: A South Asian Perspective (2009) |
| 53 | 419 | Out of the Poverty Trap: Social Marketing Solutions (2009) |
| 54 | 425 | Marketing Management: China Edition (2009) |
| 55 | 433 | Social Marketing for Public Health: Global Trends and Success Stories (2009) |
| 56 | 440 | Marketing 3.0: From Products to Customers to the Human Spirit (2010) |
| 57 | 448 | Building Strong Communities (2010) |
| 58 | 455 | Ingredient Branding: Making the Invisible Visible (2011) |
| 59 | 462 | The Quintessence of Strategic Management (2010) |
| 60 | 469 | Social Marketing to Protect the Environment: What Works (2012) |
| 61 | 476 | Winning at Innovation: The A-to-F Model (2012) |
| 62 | 485 | Good Works! Marketing and Corporate Initiatives That Build a Better World (2013) |
| 63 | 492 | A Stakeholder Approach to Corporate Social Responsibility (2012) |
| 64 | 500 | Marketing Your Way to Growth: 8 Ways to Win (2013) |
| 65 | 507 | Marketing Management for Higher Education (2014) |
| 66 | 514 | Confronting Capitalism: Real Solutions for a Troubled Economic System (2015) |
| 67 | 521 | Think New ASEAN: Rethinking Marketing Toward ASEAN Community (2015) |
| 68 | 528 | Transformational Sales (2016) |
| 69 | 535 | Democracy in Decline: Rebuilding Its Future (2016) |
| 70 | 541 | Marketing 4.0: Moving from Traditional to Digital (2017) |
| 71 | 548 | Marketing for Competitiveness: Asia to the World in the Era of Digital Consumers (2017) |
| 72 | 554 | My Adventures in Marketing: The Autobiography of Philip Kotler (2017) |
| 73 | 562 | Social Media Marketing: A Practical Guide (2017) |
| 74 | 568 | Retail Marketing 4.0 (2018) |
| 75 | 576 | From Purpose to Action: Brand Activism (2018) |
| 76 | 584 | Advancing the Common Good: Strategies for Businesses, Governments, and Nonprofits (2019) |
| 77 | 591 | Never Stop: Winning Through Innovation (Fujifilm Case) (2017) |
| 78 | 598 | Marketing from Human to Human: Human-Centered Marketing Strategy (2020) |
| 79 | 605 | Fashion 4.0 (2020) |
| 80 | 612 | Winning the Future: Marketing and Entrepreneurship in Harmony (2020) |
| 81 | 618 | Digital Marketing Management and Transformation (2020) |
| 82 | 625 | Marketing 5.0: Technology for Humanity (2021) |
| 83 | 633 | Marketing from Human to Human: The Emergence of Human-Centered Marketing (2021) |
| 84 | 641 | Social Marketing Success: 100 Case Studies from Around the World (2022) |
| 85 | 649 | Japan and the Future of Marketing: Strategies for Anticipating What Comes Next (2022) |
| 86 | 657 | Marketing 6.0: Entrepreneurial Marketing (2022) |
| 87 | 664 | Big Bang Marketing (2020–2021) |
| 88 | 671 | Marketing Management (16th Edition, 2022) |
| 89 | 679 | Strategic Marketing for Health Care Organizations (2nd Edition, 2023) |
| 90 | 688 | My Life as a Human Being (2023) |
| 91 | 697 | Renewal: The Future of Society in a World of Permanent Crisis (2023) |
| 92 | 707 | Kellogg on Marketing (2023) |
| 93 | 715 | Redefining Retail (2024) |
| 94 | 723 | Transformational Marketing (2024) |
| 95 | 732 | Humanism in Marketing (2024) — Kotler et al |
| 96 | 739 | Marketing 6.0: The Immersive Future (2024) |
| 97 | 747 | Rethinking Operational Excellence (2024) |
| 98 | 754 | Wicked Problems: What can we do in this Time of Collapse? (2025) |
| 99 | 762 | Marketing 7.0: A Guide for Thinking Marketers in the Age of AI (2026) |
| 100 | 769 | The Kotler Legacy: Wisdom from the Father of Modern Marketing (2026) |
| — | 775 | Conclusion |
| — | 778 | References |
References
The academic citations underpinning the Collection. Each entry corresponds to an original Philip Kotler work covered in the book.
- 01.Kotler, P. (1967). Marketing Management: Analysis, Planning and Control. Englewood Cliffs, NJ: Prentice-Hall.
- 02.Kotler, P., Zaltman, G., & Kaufman, I. (1972). Social Marketing: Creating Change. New York: Holt, Rinehart and Winston.
- 03.Kotler, P. (1972). Marketing Decision Making: A Model Building Approach. Englewood Cliffs, NJ: Prentice-Hall.
- 04.Kotler, P., Gortz, H. J., & Schultz, R. L. (1972). Simulation in Social Administrative Sciences: Overview and Case Examples. Englewood Cliffs, NJ: Prentice-Hall.
- 05.Kotler, P. (1975). Strategic Marketing for Nonprofit Organizations. Englewood Cliffs, NJ: Prentice-Hall.
- 06.Kotler, P., & Cox, K. (1980). Marketing Management and Strategy: Readings. Englewood Cliffs, NJ: Prentice-Hall.
- 07.Kotler, P. (1980). Principles of Marketing. Englewood Cliffs, NJ: Prentice-Hall.
- 08.Kotler, P., & Lilien, G. L. (1983). Marketing Models. New York: Harper & Row.
- 09.Kotler, P. (1984). Fundamentals of Marketing. Englewood Cliffs, NJ: Prentice-Hall.
- 10.Kotler, P. (1984). Professional Services Marketing. Englewood Cliffs, NJ: Prentice-Hall.
- 11.Kotler, P., & Fox, K. F. A. (1985). Strategic Marketing for Educational Institutions. Englewood Cliffs, NJ: Prentice-Hall.
- 12.Kotler, P. (1985). The New Competition: What Theory Z Didn't Tell You About Marketing. Englewood Cliffs, NJ: Prentice-Hall.
- 13.Kotler, P., & Clarke, R. N. (1987). Marketing for Health Care Organizations. Englewood Cliffs, NJ: Prentice-Hall.
- 14.Rein, I., Kotler, P., & Stoller, M. (1987). High Visibility: The Making and Marketing of Professionals into Celebrities. Boston, MA: Dodd, Mead & Company.
- 15.Kotler, P., & Roberto, E. L. (1989). Social Marketing: Strategies for Changing Public Behavior. New York: Free Press.
- 16.Kotler, P., Schuch, N., Reine, B., & Rath, G. (1992). Marketing for Religious Organizations. Nashville, TN: Abingdon Press.
- 17.Kotler, P., Haider, D. H., & Rein, I. (1993). Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States and Nations. New York: Free Press.
- 18.Kotler, P., Armstrong, G., & Wong, V. (1996). Principles of Marketing (European Edition). London: Prentice Hall Europe.
- 19.Kotler, P., Bowen, J. T., & Makens, J. C. (1996). Marketing for Hospitality and Tourism. Upper Saddle River, NJ: Prentice Hall.
- 20.Kotler, P., Ang, S. H., Leong, S. M., & Tan, C. T. (1996). Marketing Management: An Asian Perspective. Singapore: Prentice Hall.
- 21.Kotler, P., Jatusripitak, S., & Maesincee, S. (1997). Marketing of Nations. New York: Free Press.
- 22.Kotler, P., & Scheff, J. (1997). Standing Room Only: Strategies for Marketing the Performing Arts. Boston, MA: Harvard Business School Press.
- 23.Kotler, P. (1999). Kotler on Marketing. New York: Free Press.
- 24.Kotler, P., Rein, I., Haider, D. H., & Asplund, C. (1999). Marketing Places in Europe. London: Financial Times Publishing.
- 25.Kotler, P., & Kartajaya, H. (2000). Repositioning Asia: From Bubble to Sustainable Economy. Singapore: Wiley.
- 26.Kotler, P., Hamlin, M., Rein, I., & Haider, D. H. (2001). Marketing Asian Places. Singapore: Wiley.
- 27.Kotler, P. (2001). Marketing Management Framework. Upper Saddle River, NJ: Prentice-Hall.
- 28.Kotler, P., Jain, D., & Maesincee, S. (2002). Marketing Moves: A New Approach to Profits, Growth and Renewal. Boston, MA: Harvard Business School Press.
- 29.Kotler, P., Lee, N., & Roberto, E. (2002). Social Marketing: Improving Quality of Life. Thousand Oaks, CA: Sage.
- 30.Kotler, P. (2003). Marketing Insights from A to Z. Hoboken, NJ: Wiley.
- 31.Kotler, P., & Trias de Bes, F. (2003). Lateral Marketing. Hoboken, NJ: Wiley.
- 32.Kotler, P., Kartajaya, H., Hua, H. D., & Liu, S. (2003). Rethinking Marketing. Upper Saddle River, NJ: Prentice Hall.
- 33.Kotler, P. (2004). The Ten Deadly Marketing Sins. Hoboken, NJ: Wiley.
- 34.Kotler, P., Young, D., & Kartajaya, H. (2004). Attracting Investors. Hoboken, NJ: Wiley.
- 35.Kotler, P., & Keller, K. L. (2004). Marketing Management (6th ed.). Upper Saddle River, NJ: Pearson.
- 36.Kotler, P., & Lee, N. (2005). Corporate Social Responsibility. Hoboken, NJ: Wiley.
- 37.Kotler, P. (2005). According to Kotler. New York: AMACOM.
- 38.Kotler, P., & Pfoertsch, W. (2006). B2B Brand Management. Berlin: Springer.
- 39.Kotler, P., & Lee, N. (2006). Public Sector Marketing. Upper Saddle River, NJ: Pearson.
- 40.Kotler, P., & Keller, K. L. (2006). Marketing Management. Upper Saddle River, NJ: Pearson.
- 41.Kotler, P., & Shalowitz, J. (2008). Strategic Marketing for Healthcare Organizations. San Francisco, CA: Jossey-Bass.
- 42.Kotler, P., & Caslione, J. (2009). Chaotics. New York: AMACOM.
- 43.Kotler, P., Kartajaya, H., & Setiawan, I. (2010). Marketing 3.0. Hoboken, NJ: Wiley.
- 44.Kotler, P., & Trias de Bes, F. (2012). Winning Innovation. London: Palgrave Macmillan.
- 45.Kotler, P., Hessekiel, D., & Lee, N. (2013). Good Works!. Hoboken, NJ: Wiley.
- 46.Kotler, P., & Kotler, M. (2015). Winning Global Markets. Hoboken, NJ: Wiley.
- 47.Kotler, P. (2015). Confronting Capitalism. New York: AMACOM.
- 48.Kotler, P., & Pfoertsch, W. (2016). Transformational Sales. Cham: Springer.
- 49.Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0. Hoboken, NJ: Wiley.
- 50.Kotler, P., & Stigliano, G. (2018). Retailing 4.0. Milan: Mondadori.
- 51.Kotler, P. (2019). Advancing the Common Good. Santa Barbara, CA: Praeger.
- 52.Kotler, P., Kartajaya, H., & Setiawan, I. (2020). Marketing 5.0. Hoboken, NJ: Wiley.
- 53.Kotler, P., Pfoertsch, W., & Sponholz, U. (2021). Human to Human Marketing. Berlin: Springer.
- 54.Kotler, P., Kartajaya, H., & Setiawan, I. (2022). Marketing 6.0. Hoboken, NJ: Wiley.
- 55.Kotler, P., & Chernev, A. (2023). Kellogg on Marketing. Hoboken, NJ: Wiley.
- 56.Kotler, P., & Stigliano, G. (2024). Redefining Retail. Hoboken, NJ: Wiley.
- 57.Kotler, P., & Kumar, V. (2024). Transformative Marketing. London: Macmillan.
- 58.Kotler, P., Pfoertsch, W., et al. (2024). Humanism in Marketing. Cham: Springer.
- 59.Kotler, P., Kartajaya, H., & Setiawan, I. (2026). Marketing 7.0: A Guide for Thinking Marketers in the Age of AI. (Forthcoming manuscript).
- 60.Kotler, P., & Hasan, K. (2026). The Kotler Legacy: Wisdom from the Father of Modern Marketing. (Forthcoming manuscript).