◆#1 Marketing Management: Analysis, Planning, and Control (1967)·The seminal 1967 framework for strategic marketing analysis, planning, and control.·Today's Insight:Segmentation, targeting, and positioning — STP — is the strategic core of every marketing plan.◆#2 Social Marketing: Creating Social Change (1971)·How marketing principles can drive social change and improve public behavior (1971).·Today's Insight:Change starts with understanding what your audience values — not what you want them to do.◆#3 Marketing Decision Making: A Model-Building Approach (1971)·A 1971 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Segmentation, targeting, and positioning — STP — is the strategic core of every marketing plan.◆#4 Simulation in Social and Administrative Science: Overviews and Case-Studies (1972)·A 1972 contribution to Philip Kotler's body of marketing thought.·Today's Insight:A decision is only as good as the assumptions you were willing to test.◆#5 Strategic Marketing for Nonprofit Organizations (1975)·Strategic marketing applied to mission-driven organizations (1975).·Today's Insight:Donors, volunteers, and beneficiaries are three distinct markets, each needing its own value proposition.◆#6 Principles of Marketing (1980)·Kotler's classic introductory text to the principles of modern marketing (1980).·Today's Insight:Segmentation, targeting, and positioning — STP — is the strategic core of every marketing plan.◆#7 Marketing Models (1983)·A 1983 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Segmentation, targeting, and positioning — STP — is the strategic core of every marketing plan.◆#8 Marketing Management and Strategy: Selected Readings (1980)·The seminal 1980 framework for strategic marketing analysis, planning, and control.·Today's Insight:Segmentation, targeting, and positioning — STP — is the strategic core of every marketing plan.◆#9 Marketing Essentials (1984)·A 1984 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Segmentation, targeting, and positioning — STP — is the strategic core of every marketing plan.◆#10 Professional Services Marketing (1984)·A 1984 contribution to Philip Kotler's body of marketing thought.·Today's Insight:In professional services, trust is the brand; reputation compounds faster than any ad spend.◆#11 Strategic Marketing for Educational Institutions (1985)·Strategic marketing for colleges, universities, and learning institutions (1985).·Today's Insight:Donors, volunteers, and beneficiaries are three distinct markets, each needing its own value proposition.◆#12 The New Competition: What the Z Theory Doesn't Tell You About Marketing (1985)·A 1985 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Innovation begins by breaking a single assumption inside an existing category.◆#13 Marketing for Health Care Organizations (1987)·Bringing customer-centered marketing to health care institutions (1987).·Today's Insight:Donors, volunteers, and beneficiaries are three distinct markets, each needing its own value proposition.◆#14 High Visibility: The Professional's Guide to Becoming a Celebrity (1987)·A 1987 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Visibility without substance fades; substance without visibility is wasted.◆#15 Social Marketing: Strategies for Changing Public Behavior (1989)·How marketing principles can drive social change and improve public behavior (1989).·Today's Insight:Change starts with understanding what your audience values — not what you want them to do.◆#16 Marketing for Congregations: Choosing to Serve People More Effectively (1992)·A 1992 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Donors, volunteers, and beneficiaries are three distinct markets, each needing its own value proposition.◆#17 Marketing Places: Attracting Investment, Industry, and Tourism (1993)·Marketing strategy for hospitality and tourism organizations (1993).·Today's Insight:A city's brand is the sum of the stories outsiders tell about it.◆#18 Marketing for Hospitality and Tourism (1996)·Marketing strategy for hospitality and tourism organizations (1996).·Today's Insight:Donors, volunteers, and beneficiaries are three distinct markets, each needing its own value proposition.◆#19 Principles of Marketing (European Edition) (1996)·Kotler's classic introductory text to the principles of modern marketing (1996).·Today's Insight:A city's brand is the sum of the stories outsiders tell about it.◆#20 Marketing Management: An Asian Perspective (1996)·The seminal 1996 framework for strategic marketing analysis, planning, and control.·Today's Insight:A city's brand is the sum of the stories outsiders tell about it.◆#21 Marketing Nations: A Strategic Approach to Building National Wealth (1997)·A 1997 contribution to Philip Kotler's body of marketing thought.·Today's Insight:A city's brand is the sum of the stories outsiders tell about it.◆#22 Standing Room Only: Strategies for Marketing the Performing Arts (1997)·Marketing strategy for the entertainment and cultural industries (1997).·Today's Insight:Word of mouth is the true distribution channel for art and entertainment.◆#23 Museum Strategy and Marketing (1998)·Mission, audience, and revenue strategy for cultural institutions (1998).·Today's Insight:Donors, volunteers, and beneficiaries are three distinct markets, each needing its own value proposition.◆#24 Kotler on Marketing: How to Create, Win, and Dominate Markets (1999)·Kotler's distilled answers to the questions every marketer asks (1999).·Today's Insight:There is only one boss — the customer — and they can fire everyone by spending elsewhere.◆#25 Marketing Management: An Asian Perspective (1999 Edition) (1999)·The seminal 1999 framework for strategic marketing analysis, planning, and control.·Today's Insight:A city's brand is the sum of the stories outsiders tell about it.◆#26 Marketing Places in Europe (1999)·How cities, regions, and nations market themselves to attract investment and visitors (1999).·Today's Insight:A city's brand is the sum of the stories outsiders tell about it.◆#27 Repositioning Asia: From Bubble to Sustainable Economy (2000)·Marketing strategy and management adapted for Asian markets (2000).·Today's Insight:A city's brand is the sum of the stories outsiders tell about it.◆#28 Asian Place Marketing (2001)·Marketing strategy and management adapted for Asian markets (2001).·Today's Insight:A city's brand is the sum of the stories outsiders tell about it.◆#29 Marketing Management Framework (2001)·The seminal 2001 framework for strategic marketing analysis, planning, and control.·Today's Insight:Segmentation, targeting, and positioning — STP — is the strategic core of every marketing plan.◆#30 Marketing Movies: A New Approach to Profits, Growth, and Renewal (2002)·Marketing strategy for the entertainment and cultural industries (2002).·Today's Insight:Word of mouth is the true distribution channel for art and entertainment.◆#31 Social Marketing: Improving the Quality of Life (2002)·How marketing principles can drive social change and improve public behavior (2002).·Today's Insight:Change starts with understanding what your audience values — not what you want them to do.◆#32 Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know (2003)·A 2003 contribution to Philip Kotler's body of marketing thought.·Today's Insight:There is only one boss — the customer — and they can fire everyone by spending elsewhere.◆#33 Global Biobranding: Transferring Biotechnology to the Market (2003)·A 2003 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Technology should amplify human judgment, not replace the human at the center of the brand.◆#34 Rethinking Marketing: Sustainable Marketing in Asia (2003)·Marketing strategy and management adapted for Asian markets (2003).·Today's Insight:A city's brand is the sum of the stories outsiders tell about it.◆#35 Lateral Marketing: A New Approach to Product, Market, and Marketing Mix Ideas (2003)·A creative, cross-category approach to generating breakthrough ideas (2003).·Today's Insight:Innovation begins by breaking a single assumption inside an existing category.◆#36 Ten Deadly Marketing Sins: Signs and Solutions (2004)·A 2004 contribution to Philip Kotler's body of marketing thought.·Today's Insight:In crises, cut the budgets that do not produce — never the relationships that do.◆#37 Attracting Investors: A Marketing Approach to Finding Funds for Your Business (2004)·A 2004 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Capital, like customers, flows toward clarity of value and credibility of management.◆#38 Marketing Management (6th Edition) (2004)·The seminal 2004 framework for strategic marketing analysis, planning, and control.·Today's Insight:Segmentation, targeting, and positioning — STP — is the strategic core of every marketing plan.◆#39 Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (2005)·How companies do the most good for their business and their cause (2005).·Today's Insight:A cause is most powerful when it sits at the intersection of company strengths and societal need.◆#40 Questions and Answers on Marketing (2004)·A 2004 contribution to Philip Kotler's body of marketing thought.·Today's Insight:There is only one boss — the customer — and they can fire everyone by spending elsewhere.◆#41 According to Kotler: The World's Foremost Authority on Marketing Answers All Your Questions (2005)·Kotler's distilled answers to the questions every marketer asks (2005).·Today's Insight:There is only one boss — the customer — and they can fire everyone by spending elsewhere.◆#42 Principles of Marketing: An Asian Perspective (2005)·Kotler's classic introductory text to the principles of modern marketing (2005).·Today's Insight:A city's brand is the sum of the stories outsiders tell about it.◆#43 B2B Brand Management (2006)·Building and managing powerful brands in business-to-business markets (2006).·Today's Insight:Capital, like customers, flows toward clarity of value and credibility of management.◆#44 Marketing Places: Latin America (2006)·How cities, regions, and nations market themselves to attract investment and visitors. Note: the 2006 edition is referenced only in Philip Kotler's official bibliography; the closest available version is the 2002 edition.·Today's Insight:A city's brand is the sum of the stories outsiders tell about it.◆#45 Reinventing Sports in a Crowded Marketplace (2006)·Marketing strategy for the entertainment and cultural industries (2006).·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#46 A Roadmap for Improved Performance: Marketing in the Public Sector (2006)·A 2006 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#47 Marketing: An Introduction; Asian Perspective (2006)·Marketing strategy and management adapted for Asian markets (2006).·Today's Insight:A city's brand is the sum of the stories outsiders tell about it.◆#48 Marketing Management: Twelfth Canadian Edition (2006)·The seminal 2006 framework for strategic marketing analysis, planning, and control.·Today's Insight:Segmentation, targeting, and positioning — STP — is the strategic core of every marketing plan.◆#49 Think ASEAN: Rethinking Marketing Toward ASEAN Community (2007)·Marketing strategy and management adapted for Asian markets (2007).·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#50 Strategic Marketing for Health Care Organizations (2008)·Bringing customer-centered marketing to health care institutions (2008).·Today's Insight:Donors, volunteers, and beneficiaries are three distinct markets, each needing its own value proposition.
◆#1 Marketing Management: Analysis, Planning, and Control (1967)·The seminal 1967 framework for strategic marketing analysis, planning, and control.·Today's Insight:Segmentation, targeting, and positioning — STP — is the strategic core of every marketing plan.◆#2 Social Marketing: Creating Social Change (1971)·How marketing principles can drive social change and improve public behavior (1971).·Today's Insight:Change starts with understanding what your audience values — not what you want them to do.◆#3 Marketing Decision Making: A Model-Building Approach (1971)·A 1971 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Segmentation, targeting, and positioning — STP — is the strategic core of every marketing plan.◆#4 Simulation in Social and Administrative Science: Overviews and Case-Studies (1972)·A 1972 contribution to Philip Kotler's body of marketing thought.·Today's Insight:A decision is only as good as the assumptions you were willing to test.◆#5 Strategic Marketing for Nonprofit Organizations (1975)·Strategic marketing applied to mission-driven organizations (1975).·Today's Insight:Donors, volunteers, and beneficiaries are three distinct markets, each needing its own value proposition.◆#6 Principles of Marketing (1980)·Kotler's classic introductory text to the principles of modern marketing (1980).·Today's Insight:Segmentation, targeting, and positioning — STP — is the strategic core of every marketing plan.◆#7 Marketing Models (1983)·A 1983 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Segmentation, targeting, and positioning — STP — is the strategic core of every marketing plan.◆#8 Marketing Management and Strategy: Selected Readings (1980)·The seminal 1980 framework for strategic marketing analysis, planning, and control.·Today's Insight:Segmentation, targeting, and positioning — STP — is the strategic core of every marketing plan.◆#9 Marketing Essentials (1984)·A 1984 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Segmentation, targeting, and positioning — STP — is the strategic core of every marketing plan.◆#10 Professional Services Marketing (1984)·A 1984 contribution to Philip Kotler's body of marketing thought.·Today's Insight:In professional services, trust is the brand; reputation compounds faster than any ad spend.◆#11 Strategic Marketing for Educational Institutions (1985)·Strategic marketing for colleges, universities, and learning institutions (1985).·Today's Insight:Donors, volunteers, and beneficiaries are three distinct markets, each needing its own value proposition.◆#12 The New Competition: What the Z Theory Doesn't Tell You About Marketing (1985)·A 1985 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Innovation begins by breaking a single assumption inside an existing category.◆#13 Marketing for Health Care Organizations (1987)·Bringing customer-centered marketing to health care institutions (1987).·Today's Insight:Donors, volunteers, and beneficiaries are three distinct markets, each needing its own value proposition.◆#14 High Visibility: The Professional's Guide to Becoming a Celebrity (1987)·A 1987 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Visibility without substance fades; substance without visibility is wasted.◆#15 Social Marketing: Strategies for Changing Public Behavior (1989)·How marketing principles can drive social change and improve public behavior (1989).·Today's Insight:Change starts with understanding what your audience values — not what you want them to do.◆#16 Marketing for Congregations: Choosing to Serve People More Effectively (1992)·A 1992 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Donors, volunteers, and beneficiaries are three distinct markets, each needing its own value proposition.◆#17 Marketing Places: Attracting Investment, Industry, and Tourism (1993)·Marketing strategy for hospitality and tourism organizations (1993).·Today's Insight:A city's brand is the sum of the stories outsiders tell about it.◆#18 Marketing for Hospitality and Tourism (1996)·Marketing strategy for hospitality and tourism organizations (1996).·Today's Insight:Donors, volunteers, and beneficiaries are three distinct markets, each needing its own value proposition.◆#19 Principles of Marketing (European Edition) (1996)·Kotler's classic introductory text to the principles of modern marketing (1996).·Today's Insight:A city's brand is the sum of the stories outsiders tell about it.◆#20 Marketing Management: An Asian Perspective (1996)·The seminal 1996 framework for strategic marketing analysis, planning, and control.·Today's Insight:A city's brand is the sum of the stories outsiders tell about it.◆#21 Marketing Nations: A Strategic Approach to Building National Wealth (1997)·A 1997 contribution to Philip Kotler's body of marketing thought.·Today's Insight:A city's brand is the sum of the stories outsiders tell about it.◆#22 Standing Room Only: Strategies for Marketing the Performing Arts (1997)·Marketing strategy for the entertainment and cultural industries (1997).·Today's Insight:Word of mouth is the true distribution channel for art and entertainment.◆#23 Museum Strategy and Marketing (1998)·Mission, audience, and revenue strategy for cultural institutions (1998).·Today's Insight:Donors, volunteers, and beneficiaries are three distinct markets, each needing its own value proposition.◆#24 Kotler on Marketing: How to Create, Win, and Dominate Markets (1999)·Kotler's distilled answers to the questions every marketer asks (1999).·Today's Insight:There is only one boss — the customer — and they can fire everyone by spending elsewhere.◆#25 Marketing Management: An Asian Perspective (1999 Edition) (1999)·The seminal 1999 framework for strategic marketing analysis, planning, and control.·Today's Insight:A city's brand is the sum of the stories outsiders tell about it.◆#26 Marketing Places in Europe (1999)·How cities, regions, and nations market themselves to attract investment and visitors (1999).·Today's Insight:A city's brand is the sum of the stories outsiders tell about it.◆#27 Repositioning Asia: From Bubble to Sustainable Economy (2000)·Marketing strategy and management adapted for Asian markets (2000).·Today's Insight:A city's brand is the sum of the stories outsiders tell about it.◆#28 Asian Place Marketing (2001)·Marketing strategy and management adapted for Asian markets (2001).·Today's Insight:A city's brand is the sum of the stories outsiders tell about it.◆#29 Marketing Management Framework (2001)·The seminal 2001 framework for strategic marketing analysis, planning, and control.·Today's Insight:Segmentation, targeting, and positioning — STP — is the strategic core of every marketing plan.◆#30 Marketing Movies: A New Approach to Profits, Growth, and Renewal (2002)·Marketing strategy for the entertainment and cultural industries (2002).·Today's Insight:Word of mouth is the true distribution channel for art and entertainment.◆#31 Social Marketing: Improving the Quality of Life (2002)·How marketing principles can drive social change and improve public behavior (2002).·Today's Insight:Change starts with understanding what your audience values — not what you want them to do.◆#32 Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know (2003)·A 2003 contribution to Philip Kotler's body of marketing thought.·Today's Insight:There is only one boss — the customer — and they can fire everyone by spending elsewhere.◆#33 Global Biobranding: Transferring Biotechnology to the Market (2003)·A 2003 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Technology should amplify human judgment, not replace the human at the center of the brand.◆#34 Rethinking Marketing: Sustainable Marketing in Asia (2003)·Marketing strategy and management adapted for Asian markets (2003).·Today's Insight:A city's brand is the sum of the stories outsiders tell about it.◆#35 Lateral Marketing: A New Approach to Product, Market, and Marketing Mix Ideas (2003)·A creative, cross-category approach to generating breakthrough ideas (2003).·Today's Insight:Innovation begins by breaking a single assumption inside an existing category.◆#36 Ten Deadly Marketing Sins: Signs and Solutions (2004)·A 2004 contribution to Philip Kotler's body of marketing thought.·Today's Insight:In crises, cut the budgets that do not produce — never the relationships that do.◆#37 Attracting Investors: A Marketing Approach to Finding Funds for Your Business (2004)·A 2004 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Capital, like customers, flows toward clarity of value and credibility of management.◆#38 Marketing Management (6th Edition) (2004)·The seminal 2004 framework for strategic marketing analysis, planning, and control.·Today's Insight:Segmentation, targeting, and positioning — STP — is the strategic core of every marketing plan.◆#39 Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (2005)·How companies do the most good for their business and their cause (2005).·Today's Insight:A cause is most powerful when it sits at the intersection of company strengths and societal need.◆#40 Questions and Answers on Marketing (2004)·A 2004 contribution to Philip Kotler's body of marketing thought.·Today's Insight:There is only one boss — the customer — and they can fire everyone by spending elsewhere.◆#41 According to Kotler: The World's Foremost Authority on Marketing Answers All Your Questions (2005)·Kotler's distilled answers to the questions every marketer asks (2005).·Today's Insight:There is only one boss — the customer — and they can fire everyone by spending elsewhere.◆#42 Principles of Marketing: An Asian Perspective (2005)·Kotler's classic introductory text to the principles of modern marketing (2005).·Today's Insight:A city's brand is the sum of the stories outsiders tell about it.◆#43 B2B Brand Management (2006)·Building and managing powerful brands in business-to-business markets (2006).·Today's Insight:Capital, like customers, flows toward clarity of value and credibility of management.◆#44 Marketing Places: Latin America (2006)·How cities, regions, and nations market themselves to attract investment and visitors. Note: the 2006 edition is referenced only in Philip Kotler's official bibliography; the closest available version is the 2002 edition.·Today's Insight:A city's brand is the sum of the stories outsiders tell about it.◆#45 Reinventing Sports in a Crowded Marketplace (2006)·Marketing strategy for the entertainment and cultural industries (2006).·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#46 A Roadmap for Improved Performance: Marketing in the Public Sector (2006)·A 2006 contribution to Philip Kotler's body of marketing thought.·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#47 Marketing: An Introduction; Asian Perspective (2006)·Marketing strategy and management adapted for Asian markets (2006).·Today's Insight:A city's brand is the sum of the stories outsiders tell about it.◆#48 Marketing Management: Twelfth Canadian Edition (2006)·The seminal 2006 framework for strategic marketing analysis, planning, and control.·Today's Insight:Segmentation, targeting, and positioning — STP — is the strategic core of every marketing plan.◆#49 Think ASEAN: Rethinking Marketing Toward ASEAN Community (2007)·Marketing strategy and management adapted for Asian markets (2007).·Today's Insight:Strategy is choosing what not to do as much as what to do.◆#50 Strategic Marketing for Health Care Organizations (2008)·Bringing customer-centered marketing to health care institutions (2008).·Today's Insight:Donors, volunteers, and beneficiaries are three distinct markets, each needing its own value proposition.
